Graphic guidelines & digital artwork for Skinnydip London's AW17 campaign.
This project involved making clear graphic guidelines in collaboration with fellow designer Emily Chin to inform my e-commerce artwork for Skinnydip London's Star Story collection. We based our artwork on the collections heavy 70's & roller disco influences.
The guidelines involved hand selecting colour swatches & typefaces, creating graphic mood boards, and designing digital icons to be used throughout AW17. The resulting artwork was playful, festive and nostalgic, and required a more illustrative approach than my previous work with Skinnydip.
In addition to the digital artwork, I also art directed some still life shots to be used in the 2017 Gift Guide & across social channels.
Photographs by Maximilian Hetherington & Kate Mackelvie