Graphic guidelines & digital artwork for Skinnydip London's SS18 Phase 1 campaign.
This project involved making clear graphic guidelines in collaboration with fellow designer Emily Chin to inform my e-commerce artwork for Skinnydip London's LA Pop collection.
The guidelines involved hand selecting colour swatches & typefaces, creating graphic mood boards, and designing digital icons to be used throughout SS18.
In addition to the digital artwork, I also art directed & prop sourced for some still life shots to use in the MTV x Skinnydip collaboration.
Photographs by Kate Mackelvie